{"title":"Brightening \u0026 Even Tone","description":"","products":[{"product_id":"pigment-perfecting-serum","title":"Pigment Perfecting Serum","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDark spots aren't permanent — they're a signal. This serum responds to it, consistently and without aggression. \u003cbr\u003e\u003cbr\u003eA lightweight, targeted serum with Hyaluronic Acid at its core — deeply hydrating the skin while supporting barrier function, which is the foundation of any effective pigmentation routine. A compromised barrier slows cell turnover and makes dark spots more persistent. This serum addresses that from within. \u003cbr\u003e\u003cbr\u003eSuitable for all skin types. Use daily as part of a consistent routine — results with pigmentation take time and patience, not miracles. Pairs well with the AHA Peeling Concentrate or Glycolic Acid Exfoliator for a complete brightening approach.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":50810939474261,"sku":"82305","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/files\/Pigment_Perfecting_Serum_Alpha_Arbutin_Niacinamide_Dark_Spot_Serum_Firmly.jpg?v=1775228439"},{"product_id":"niacinamide-gel-moisturiser","title":"Niacinamide Gel Moisturiser","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBalanced, calm skin isn't luck. It's 5% Niacinamide at the right concentration, in the right formula. \u003cbr\u003e\u003cbr\u003eA lightweight gel moisturiser enriched with 5% Niacinamide (Vitamin B3) — one of the most versatile and well-researched actives in skincare. At this concentration, Niacinamide visibly minimises pores, reduces excess sebum production, brightens uneven tone, and strengthens the skin barrier over time. \u003cbr\u003e\u003cbr\u003eSuitable for all skin types, including dry and sensitive. The gel texture is light enough for oily skin yet hydrating enough for drier skin. Layers well under SPF and makeup without pilling. Use morning and evening for consistent results.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":50841892061525,"sku":"83742","price":28.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/files\/Niacinamide_Gel_Moisturiser_Pore_Minimising_Brightening_Face_Gel_Firmly.jpg?v=1775228395"},{"product_id":"glycolic-acid-liquid-exfoliator","title":"Glycolic Acid Liquid Exfoliator","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e5% Glycolic Acid — the smallest AHA molecule, deepest penetration, biggest glow. The toner your routine has been missing. \u003cbr\u003e\u003cbr\u003eA liquid exfoliating toner with 5% Glycolic Acid — the most studied AHA in skincare. Glycolic Acid has the smallest molecular size of all AHAs, which means it penetrates the skin more effectively and delivers faster visible results: brighter tone, smoother texture, reduced appearance of dark spots and fine lines. \u003cbr\u003e\u003cbr\u003eDifferent from the AHA Peeling Concentrate (Lactic Acid): this toner is a daily-use liquid exfoliant applied with a cotton pad after cleansing. Suitable for normal, oily, and combination skin looking for consistent glow maintenance. Start with 2–3 times per week and always apply SPF during the day.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":50842195099989,"sku":"83749","price":30.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/files\/Glycolic_Acid_Liquid_Exfoliator_AHA_Toner_for_Smoother_Skin_Firmly.jpg?v=1775228225"},{"product_id":"aha-peeling-concentrate","title":"AHA Peeling Concentrate","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDull skin doesn't need more products — it needs the right exfoliant, used consistently. \u003cbr\u003e\u003cbr\u003eA gentle overnight exfoliating treatment powered by 10% Lactic Acid and 1% Hyaluronic Acid. Lactic Acid is a larger AHA molecule than Glycolic Acid — which means it works more slowly, penetrates less aggressively, and is significantly better tolerated by sensitive skin. The result: real exfoliation without the irritation. \u003cbr\u003e\u003cbr\u003eLeaves the skin hydrated, not stripped. Use once or twice a week at night — no rinsing needed. Wake up to brighter, smoother skin.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":50855407780181,"sku":"84250","price":30.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/files\/AHA_Peeling_Concentrate_Lactic_Acid_10_Exfoliating_Serum_Firmly.jpg?v=1775226627"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/collections\/Created_by_Midjourney_prompt.jpg?v=1750874679","url":"https:\/\/myfirmly.com\/collections\/brightening-even-tone.oembed","provider":"Firmly","version":"1.0","type":"link"}