{"title":"Cleansers","description":"","products":[{"product_id":"cleansing-foam","title":"Cleansing Foam","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eClean skin shouldn't feel tight, stripped, or compromised. It should just feel clean. \u003cbr\u003e\u003cbr\u003eA soft, lightweight foaming cleanser that gently lifts away makeup, daily impurities, and excess oil without disrupting the skin barrier. Minimalist, natural-certified formula — nothing that doesn't belong there. \u003cbr\u003e\u003cbr\u003eSuitable for all skin types, including sensitive. Works well as a standalone cleanser or as the second step in a double-cleanse routine after the BiPhasic Make-up Remover. Leaves skin fresh, comfortable, and ready for the next step.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":50841827836245,"sku":"83737","price":27.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/files\/Cleansing_Foam_Amino_Acid_Gentle_Foaming_Face_Wash_Firmly.jpg?v=1775228049"},{"product_id":"sensitive-skin-oil-to-milk-cleanser","title":"Sensitive Skin Oil-To-Milk Cleanser","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe cleanser that knows when to stop. Oil-to-milk formula — removes everything without taking anything it shouldn't. \u003cbr\u003e\u003cbr\u003eA cleansing oil that transforms into a silky milk on contact with water. The oil phase dissolves makeup, SPF, and oil-based impurities effortlessly — the milk emulsion rinses clean without stripping moisture or disrupting the barrier. No residue. No tightness. \u003cbr\u003e\u003cbr\u003eDermatologically tested and formulated specifically for sensitive skin. Ideal as the first step in a double-cleanse routine — followed by the Cleansing Foam for a thorough yet gentle clean. Can also be used alone for light makeup days.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":50841841926485,"sku":"83738","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/files\/Sensitive_Skin_Oil-To-Milk_Cleanser_Jojoba_Oat_Facial_Cleanser_Firmly.jpg?v=1775228594"},{"product_id":"biphasic-make-up-remover","title":"BiPhasic Make-up Remover","description":"\u003cdiv class=\"html-box\" id=\"html5\"\u003eRemoving makeup shouldn't mean stripping your skin. One shake. Two phases. Barrier intact. \u003cbr\u003e\u003cbr\u003eA dual-phase makeup remover combining an oil phase — which dissolves waterproof makeup, SPF, and sebum — with a water phase that carries away impurities without leaving residue. The two phases separate naturally; shaking activates them. No harsh rubbing needed. \u003cbr\u003e\u003cbr\u003eFragrance-free and soothing for all skin types, including sensitive. Ideal as the first step in a double-cleanse routine — removes oil-based impurities so your cleanser can focus on what's underneath. Leaves skin clean, soft, and hydrated. Not tight. Not compromised.\u003c\/div\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":50842038567253,"sku":"83745","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/files\/BiPhasic_Make-up_Remover_Dual-Phase_Oil_Micellar_Cleanser_Firmly.jpg?v=1775227767"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2149\/8709\/collections\/foam.png?v=1748875034","url":"https:\/\/myfirmly.com\/collections\/cleansers.oembed","provider":"Firmly","version":"1.0","type":"link"}