Privacy Policy

FIRMLY™ Privacy Policy

Last Updated: April 4, 2025

This Privacy Policy describes how Firmly ("Website," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from myfirmly.com (the "Website") or otherwise engage with us (collectively, the "Services"). By using the Services, you agree to the terms of this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. The revised policy will be posted on the Website with an updated "Last Updated" date.

2. How We Collect and Use Your Personal Information

We collect personal information to provide the Services, including:

Information You Provide Directly

  • Contact details: Name, email, phone number, shipping/billing address.

  • Order information: Payment confirmation, purchase history, and preferences.

  • Account details: Username, password, security questions.

  • Customer support communications: Messages submitted via email or contact forms.

Automatically Collected Data

  • Usage Data: IP address, device/browser information, pages visited, and interactions with the Website (via cookies and similar technologies). See our Cookie Policy below.

Information from Third Parties

  • Payment processors (e.g., Shopify, PayPal) for order fulfillment.

  • Analytics providers to improve our Services.

How We Use Your Information

  • To fulfill orders, process payments, and manage returns (contractual necessity).

  • For marketing (with your consent) via email or ads (opt-out available).

  • To prevent fraud and secure our Services (legitimate interest).

  • To comply with legal obligations (e.g., tax or regulatory requirements).

3. Cookies and Tracking Technologies

We use cookies to:

  • Operate the Website (e.g., shopping cart functionality).

  • Analyze traffic and personalize content (legitimate interest).

  • Deliver targeted ads (with consent where required).

You can disable cookies in your browser settings, but some features may not work. For details, see Shopify’s Cookie Policy.

4. How We Disclose Personal Information

We may share your data with:

  • Service providers: Shipping carriers, payment processors, IT support.

  • Business partners: Marketing agencies (only with your consent).

  • Legal compliance: To respond to subpoenas or enforce our policies.

We do not sell your personal information.

5. Data Retention

We retain your information only as long as necessary to:

  • Fulfill orders or provide Services.

  • Comply with legal obligations.

  • Resolve disputes or enforce agreements.

6. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information.

  • Port your data to another service.

  • Opt out of marketing or targeted advertising.

  • Withdraw consent (where applicable).

To exercise these rights, contact us at contact@myfirmly.com. We will verify your identity before processing requests.

7. International Data Transfers

Your data may be processed outside your country (e.g., by Shopify’s servers in the EU/US). We use safeguards like Standard Contractual Clauses (SCCs) for transfers from the EEA/UK.

8. Children’s Data

Our Services are not intended for children under 16. We do not knowingly collect their data.

9. Security

We implement industry-standard measures to protect your data, but no system is 100% secure. Never share sensitive information via unsecured channels.

10. Contact Us

For questions or to exercise your rights:

For EU/UK residents: You may lodge complaints with your local data protection authority.