★★★★★ 5 from 1,500 Reviews
Natural Retinol Alternative Oil Serum
Natural Retinol Alternative Oil Serum
5.0 / 5.0
(5) 5 total reviews
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All the renewal of retinol — without the weeks of irritation, peeling, and doubt getting there.
A plant-powered facial oil built around Bakuchiol — a natural compound clinically shown to deliver retinol-like results (improved texture, reduced fine lines, more even tone) without the photosensitivity, irritation, or barrier disruption associated with traditional retinol. Paired with Rosehip Oil, rich in naturally occurring Vitamin A and essential fatty acids.
Suitable for all skin types, including sensitive and mature. Unlike retinol, it can be used morning or evening — and is safe during pregnancy. Dry-finish texture: absorbs without greasiness. Use it as your last serum step before moisturiser.
Key benefits
Key benefits
🌿 Gentle Retinol Alternative: Bakuchiol delivers powerful anti-aging results without sensitivity
✨ Improves Skin Tone & Texture: Helps reduce the appearance of dark spots and fine lines
💧 Deeply Hydrating & Nourishing: Restores softness and elasticity
🌟 Promotes Skin Renewal: Supports natural regeneration for a healthy glow
✅ Vegan, Nut-Free & Gluten-Free
💆♀️ Perfect for post-treatment skincare or daily use
How to use
How to use
1. Cleanse your face thoroughly and pat dry.
2. Apply a few drops of the Natural Retinol Alternative Oil Serum to your face and neck.
3. Gently massage into the skin using upward circular motions.
4. Use in the evening as the final step of your skincare routine or blend with your favorite moisturizer.
5. Suitable for daily use and safe to combine with other facial serums or oils.
Ingredients
Ingredients
• Bakuchiol: A plant-based retinol alternative that reduces fine lines and promotes skin renewal
• Rosehip Oil: Rich in essential fatty acids and vitamins to improve skin tone and texture
• Jojoba Oil: Balances the skin and deeply hydrates
• Evening Primrose Oil: Helps soothe and repair dry or irritated skin
• Strawberry, Raspberry & Blueberry Oils: Antioxidant-rich and nourishing
• Vitamin E (Tocopherol): Protects skin from environmental stressors and helps maintain moisture
Shipping
Shipping
📦 Standard Shipping (Latvian Postal Service)
Up to 2 kg
- 4 work days → Denmark, Austria, Latvia, Lithuania, Estonia
- 5 work days → Czech Rep., Slovakia, Spain, Romania, NL, Belgium, Poland, Italy, Hungary, Germany, Sweden
- 6 work days → Bulgaria, Croatia, France, Greece, Finland, Ireland
- 8 work days → Portugal
Over 2000g → Rate calculated at checkout
⚡ Express Shipping (DHL Express)
2 work days → Most EU countries
- <500g / €12.50
- 500–1000g / €12.50
- 1000–2000g / €17.00
- 2000g+ → Rate calculated at checkout

Choosing skincare isn’t just about results! It’s about what you put on your skin every day.
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Why You’ll Love It
✔Luxurious & Gentle
✔Minimalistic & Clean
✔Soothing Botanicals
✔Vegan & Cruelty-Free
Let customers speak for us
from 60 reviewsThe Ginkgo booster is now a non-negotiable for me. I travel a lot for work and my skin always suffers from it. This keeps the damage minimal. Really impressed by how consistent the results are.
My skin gets irritated really easily and somehow Firmly products just work without causing problems. My face feels softer, calmer and more hydrated every day.
I've spent way too much money on trendy skincare before and this is the first time I actually want to keep using the same routine long term.
I normally never leave reviews but the texture of these products is unreal. Everything feels expensive and calming on the skin.
I switched from a gel cleanser to this foam and the difference is clear. My pores look tighter after cleansing and my skin doesn't feel stripped at all. Simple change, big improvement.
The Peptide Serum made my skin look more plump after a couple weeks. It's subtle but noticeable in the best way possible.
I appreciate that the products don't have overpowering fragrance. The formulas feel elegant and gentle which makes me trust the brand more.
The cleanser + niacinamide combo has honestly simplified my skincare routine so much. My skin looks clearer without using 10 different products.
This booster is doing something I can't quite explain — my skin just looks more alive. Brighter, less flat. I think it's the Vitamin C derivative working slowly but consistently.
I struggle a lot during winter with dry sensitive skin and the Ceramide products helped so much. My skin finally feels comfortable again.
The products layer together really nicely and don't pill under makeup. That's honestly rare these days. Everything feels very thought through.
I saw Firmly on Instagram and decided to test it because the branding looked beautiful. Ended up loving the products way more than expected. My skin texture improved a lot.
The serum is lightweight but rich in the best way. My skin absorbs it quickly and I can see a visible difference in how bouncy it looks within four weeks of consistent use.
The Natural Retinol Alternative Oil Serum gives my skin such a healthy glow overnight. I wake up looking way more rested even after bad sleep.
I've been using Firmly for about a month now and my skin barrier feels way healthier. Less redness, less dryness and way less random breakouts.